The National Association of Social Workers (NASW) is helping to lead this year’s Social Work Month celebration in March with a campaign centered around the theme “Social Workers: Leaders. Advocates. Champions.”

“The services of social workers are needed now more than ever before as the nation grapples with issues such as income inequality, the opioid addiction crisis, the environment, and the continued struggle of equal rights for all,” reported NASW. “During Social Work Month, we hope you will take time to learn more about the profession and support the work of social workers in improving the lives of individuals and families and our society.”

The 2018 Social Work Month campaign will inform the public and legislators about the crucial role social workers play in improving the well-being of people and helping our nation become a better place to live. Over the years, social workers such as social reformer Jane Addams, former Labor secretary Frances

Perkins, and civil rights leaders Dorothy Height and Whitney Young have helped Americans secure voting rights, Social Security, unemployment insurance and other programs.

Social work is a fast-growing profession, with more than 680,000 social work professionals in the United States, according to the Bureau of Labor Statistics. Clinical social workers are the largest group of mental health providers in the country, and the U.S. Department of Veterans Affairs is one of the biggest

employers of social workers with a master’s degree. Social workers are trained to look at situations in a holistic way to bring together people and communities and find ways to address pressing individual, group and societal issues such as hunger, affordable housing, equal rights, and organizational and government accountability.

Social workers follow the NASW Code of Ethics, which calls on members of the profession to enhance human well-being and meet the basic needs of all people, with particular attention on the needs and empowerment of those who are vulnerable, oppressed, or living in poverty.

NASW offers a Social Work Month Online Toolkit, which provides tools to social workers and their allies for educating others about the positive impact of the profession. The toolkit includes an official proclamation that social workers can have their lawmakers distribute, downloadable logos, and a sample press release and letter to the editor.

NASW has released two 30-second TV public service announcements that show how social workers help people overcome life’s challenges and highlight the achievements of the social work profession. Social workers and their allies can share the video on their social media channels or ask their local TV stations to air them.

NASW is launching a “Social Work Talks” podcast series this month to inform, educate, and inspire the social work community. The podcast will highlight influential social workers across the nation and feature news about NASW policies, services and products.

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