Rubén Alicea Appointed Director of Community Engagement and Enrollment for Lutheran Senior LIFE at Jersey City

January 30, 2020

Rubén Alicea has been appointed director of Community Engagement and Enrollment at Lutheran Senior LIFE, a Program of All-Inclusive Care for the Elderly (PACE®) based in Jersey City, NJ. With more than 30 years of state government leadership and nonprofit executive experience, he will be responsible for overseeing day-to-day marketing operations, the enrollment process and community outreach.

Prior to assuming his new role at LIFE, Alicea served as a council aide in the Jersey City Office of the City Council. He also has served as CEO, board treasurer and board member for Puertorriqueños Asociados for Community Organization (PACO), a multi-service provider serving more than 20,000 multicultural and multilingual low- and middle-income residents annually in Jersey City and Hudson County. He spent more than 25 years overseeing multiple federal and state-funded programs with the New Jersey Department of Community Affairs (DCA).

“We are incredibly excited to have Rubén join the team,” said Christine Lesicko, RN, BSN, MBA, vice president and executive director of Lutheran Senior LIFE at Jersey City. “His experience with the population we serve, paired with his government leadership knowledge and background, will prove helpful to enhance the programs we offer and reach a wider audience in the Hudson County community.”

Lutheran Senior LIFE is a federally recognized PACE program that provides management of individualized health needs and personal care services for seniors, enabling them to remain independent and living in their homes and communities. Door-to-door transportation is provided to the LIFE facility, where seniors can access social activities, outpatient services, home health and home care services, well-balanced meals, and family and caregiver support services.

Participants must be age 55 or over and live in select ZIP codes within Hudson County. They must be certified by the state at a nursing home level of care and be able to live safely at home at the time of enrollment.

More information about Lutheran Senior LIFE at Jersey City is available online or by calling 877-543-3188.

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