Marketing Director

Exciting news! A full-service Medicare program, PACE, is finally opening in Koreatown — bringing our Korean seniors everything they need in one place: rides, meals, activities, doctor visits, dental care, physical therapy, and more.

If you’re passionate about senior care, you’ll fall in love with the heart of K-day PACE. We’re looking for exceptional talent to help shape the future with us at K-day PACE.

Qualifications and Requirements:

Education/Training/Certifications:  

• Bachelor's Degree required. Master's Degree preferred.

Experience: 

• Marketing or sales experience required. 
• Experience in a health or human services field is preferred but not required. 
• Minimum of two (2) years of experience in a marketing or sales role (health care provider preferred). 
• Supervisory experience preferred.

Duties and Responsibilities:

• Is responsible for developing and implementing the Marketing plan and associated activities following State and Federal guidelines.
• Meets or exceeds census enrollment targets.
• Provides individual and group marketing presentations to potential referral sources.
• Maintains consistent, close contact with existing referral sources. Develops and cultivates new referral sources. Maintains customer focus and serves as primary community liaison.
• Maintains referral tracking system and mailing list as well as marketing files.
• In conjunction with the Corporate Public Relations and Marketing, develops annual marketing plans and all appropriate marketing materials, including newsletters, press releases and advertising.
• Participates in marketing activities, e.g. senior fairs, canvassing senior hi-rises, as developed in marketing plan.
• Plans and coordinates open houses/marketing events to enhance exposure for the K-day PACE program.
• Directs, supervises, and evaluates the Enrollment Specialist(s) and Eligibility Specialist.
• Acts as Enrollment Specialist when necessary.
• Evaluates and analyzes data and activities associated with marketing and the enrollment process weekly, monthly, quarterly.
• Evaluates and re-evaluates processes to maximize efficiencies.
• Collects data and prepares reports in accordance with the State PACE Administering agency and CMS requirements.

Salary & Benefits:

$110,000 - $145,000/year, Performance-based bonus TBD Employee Benefits